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Security. Strength. StillPoint. — The tagline for StillPoint Capital white text on green background
StillPoint Capital Office HQ
StillPoint Capital Logo

If a path does not exist, create one.

StillPoint Capital was founded on the belief that if a path does not exist, you create one. We continue to apply this type of critical thinking in everyday compliance. We will never simply say "no" instead we ask, "what is your goal?" We offer solutions and if a compliant solution does not exist, we offer explanations as to why.

Honesty, Communication & Respect

We believe in honesty, clear communication and treating each transaction, from the favor in the hopes for future business to the one that makes your career, with the utmost respect and attention to detail. We understand that many of these transactions are life changing for your clients and we are here to make the compliance process as painless as possible for everyone involved.

Not Your Everyday Compliance Team

We understand compliance, some of us even like it, so let us handle the regulations while you focus on doing what you do best!

StillPoint Capital is a FINRA Member Broker-Dealer with Registered Representatives conducting Middle Market M&A and Private Placements targeting institutional investors or professional investment entities. We understand that your reputation is everything and that your Broker Dealer's reputation has a direct impact on your reputation in the industry. StillPoint is very selective about who we register for this reason.

Our culture is centered around our employees and our representatives. We believe that investing in relationships and people is what leads to success and with StillPoint, you can always reach your compliance officer.

StillPoint was founded by deal makers and the our compliance procedures are designed to support the transaction process. We also offer value-add services to help save you time and aid in meeting regulatory requirements on securities transactions. In addition, we support our Representatives in keeping their own branding and style of service.

StillPoint also provides our Representatives with a nationwide footprint of support and comradery. We have Representatives located throughout the country, across various specializations and industries. If you have exhausted your network or need a reputable referral, we are happy to help.

StillPoint Capital Mints

Who We Are

Amy Cross

Amy C. Cross


Amy C. Cross is the CEO and founder of StillPoint Capital in 2004. Since 1991, Amy’s career has been solely in the securities industry, as she is now a specialist in her field.

Amy began trading on the floor of the American Stock Exchange in New York City as an Index and Equity Options Specialist and ETF market maker in 1991  During the trading day, Amy was also a Market Correspondent broadcasting for media venues such as CNBC, CNN Headline News, BBC, ABC, as well as various live webcasts reporting on daily trading activity.

Amy began in the M&A industry and in raising private capital for her personal business projects as principal in the transactions while she still lived in New York City. In 2003, Amy moved to Tampa, Florida and shortly thereafter moved into Investment Banking in the lower-middle market.

Amy was named as a FINRA Arbitrator in 2015, as a Committee Member to FINRA’s Series 79 Writing and Review Committee in August 2011, and was invited to a FINRA Round Table Meeting with the CEO of FINRA in 2016.
Amy was named in the Tampa Bay Business Journal’s “BusinessWoman of the Year Award” in 2013 and 2018, as she was also a Nominee and won the “Enterprising Woman of the Year Award” in 2019. 

Amy is a current and active member of ACG, AM&AA, WPO among other professional associations and sits on various boards. She has completed Phase I of the FINRA at Wharton Certified Regulatory and Compliance Professional (CRCP) program and has earned her Certified Business Intermediary Designation (CBI) through the International Business Brokers Association (IBBA) where she chaired the IBBA’s Ethics Committee, sat on the Finance Committee and was a member of the Standards of Practice Task Force.

Amy has held her AMEX Regular Member and Specialist Certification, and currently holds her Florida Real Estate Broker Associate License, Florida Life Health & Annuity Insurance License (2-15), as well as her Series 7, 24, 66, 79, 82 and 99 Securities Registrations.


Amy and her family live in the Tampa Bay area and are very active in their community, enjoy sporting events, traveling, and living the Florida lifestyle!

Check the background of this professional on FINRA's BrokerCheck >

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